Researching cultural attitudes and perspectives.
Understanding the nuances and local cultural context of where your business operates is critical for success.
Whether you have just expanded into new country and need to engage local employees; or wish to develop deeper levels of insight into broader country cultural issues, I can offer:
• Focus group design and facilitation around divergent cross cultural perspectives.
• Conducting culturally appropriate one to one interviews on sensitive issues or topics.
• Primary and secondary research into local cultural contexts.
• Geo-political analysis and commentary in partnership with established agencies.